Over the previous half-decade, Intel has needed to minimize chip costs a number of occasions as a way to keep aggressive towards AMD. It seems like that pattern will lastly reverse quickly. Throughout Intel’s Q2 2022 earnings name, firm CFO David Zinsner acknowledged that he’s assured concerning the chipmaker’s upcoming merchandise (Raptor Lake) that are slated to hit retail within the second half of the yr. Moreover, costs for a similar are doubtless going to be priced larger than anticipated.
I’d say the opposite factor is we’ve received a very good set of merchandise popping out over the course of the second half of the yr. And I believe we’re sort of working with the wind at our sails by way of product choices in all of our companies. After which third, we’re growing pricing, and pricing typically takes impact within the fourth quarter. We’ve carried out a good period of time.
We additionally will see extra pricing enchancment in CCG than DCAI. They’re each — we’re adjusting pricing, however the pricing is extra important in CCG. And in order that additionally offers CCG a carry within the later a part of the yr.
David Zinsner, Intel CFO ( The Motely Idiot)
The twelfth Gen Alder Lake-S processors landed final yr with extraordinarily aggressive pricing, providing a lot larger single and multi-threaded efficiency than rival AMD Ryzen elements with out breaking the financial institution. Since AMD has determined to maintain the core counts unchanged with Raphael, this has given Intel the chance to boost MSRPs with Raptor Lake, citing the superior multi-threaded efficiency.
At this level, it’s unclear simply how a lot of a hike we’re however I’d say an extra $50 to $150 may be very possible. AMD’s Ryzen 7000 CPUs will launch in September adopted by Raptor Lake-S in November or December. This time round, the strain to scale back costs might be on AMD (decrease core counts) with Intel planning a rise.